Outdoor Advertising 

Outdoor advertising is essentially all types of advertising that reaches the consumer, while he or she is outside the home or office. Outdoor products are divided among three primary categories:

• Street furniture and Vehicle signage (buses, taxis or fleet signage).
• Billboards (mobile or static),

Print Advertising

Printed advertising is probably the first mediums of advertising used and include:

• Newspaper Ads,
• Magazine Ads,
• Pamplets,
• Brochures,
• Posters, and
• any other advert that you will find that is printed on paper!

Before jumping at the first opportunity to get your ad out there, consider the following questions:

• Will this medium reach my target market in the most effective manner possible?
• What is the objective that needs to be achieved?
• How can I make most effective use of my advertising budget?

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